Your Pathway to AI Empowerment in Wellness
My name is Gaynor Day, and a few years ago, I made a bold and beautiful decision: I moved my family and my life to the Mediterranean. Sunshine, simplicity, and soulful living weren't just dreams - they became my daily reality. After arriving in my new home in beautiful Spain, I connected with so many amazing women in wellness. Truly wonderful souls with deep transformational gifts, but they were all struggling with the same issue; how to translate those gifts into the online world. I knew I could help - their predicament ignited a deep belief in me: that wellness entrepreneurs deserve to thrive. Not just survive, not scrape by, but thrive.
Marketing, when done right, feels like service. It’s an extension of your purpose. And when you blend soulful strategies with simple tech (yes, even AI), you create a powerful business that aligns with your values and supports your lifestyle.
You trained hard. You invested in yourself, your craft, and your clients. So why does ‘marketing’ still feel so complicated, overwhelming or, frankly, a bit yucky and salesy?
It doesn't have to.
You don’t need to shout. You don’t need to discount. And you definitely don’t need to become someone you’re not. You just need a few soulful strategies to lock in your messaging. Let me walk you through how…
Why Wellness Marketing Is Different (and That’s a Good Thing)
In wellness, you're not just offering a product or service. You're offering transformation. Your clients come to you seeking energy, clarity, relief, hope, or connection.
This means your marketing can't be surface-level. It has to reflect the depth of what you do. And unlike fast-fashion or quick-fix industries, the wellness space is rooted in authenticity, community, and care.
Your message has to match that. Soft power is your superpower.
And in 2025? Soft power meets smart systems is the winning combination.
1. Clarify Your Brand's Promise (and Say It with Feeling)
People don’t buy coaching sessions, yoga classes, or holistic remedies. They buy the result. The feeling. The after effects.
So, ask yourself: What transformation am I offering?
Try this sentence:
I help [type of client] go from [pain or problem] to [outcome or feeling] through [your method or offer].
Example: I help midlife women who feel exhausted and invisible to feel energised, confident and radiant again through intuitive movement and mindset coaching.
Use this as your brand compass. Pop it on a post-it note and refer to it often. Let every post, offer, email and page on your website reflect it.
2. Create Content That Cares
Think of your content as a way to serve before someone ever pays you. You don’t need to dance on social media Reels (unless you want to). But you do need to show up consistently with value if you want to be found in an increasingly noisy online world.
Simple ways to serve through your content:
Write blog posts answering the questions your clients always ask
Create a weekly tip email for your subscribers (keep it short, sweet, and helpful)
Share short, real-life stories from your own wellness journey
Tip: Pick 3-4 recurring themes ("content pillars") that feel true to you. For example:
Energy & burnout
Gut health
Hormone balance
Mindset rituals
Then rotate between them. You’ll never run out of things to say, and your audience will know what to expect.
3. Location-Based Marketing: Be Found by the People Nearby
If you work with local clients, even part of the time, you need to make it easy for them to find and discover you.
Here’s how:
Set up your Google Business Profile
This makes you discoverable in Google Maps and local searches. It’s completely FREE, and surprisingly under-used. https://business.google.com/uk/business-profile/#:~:text=Is%20a%20Business%20Profile%20on,to%20start%20reaching%20more%20customers.
Use Instagram Location Tags
When you post, tag your town, city or area. This helps you pop up for people looking for local wellness practitioners. @yourcity @yourtown also use your town/area and service in hashtags #YourTown #YogaTown #LifeCoachArea
Encourage Local Reviews
Ask happy clients to leave you a short Google or Facebook review. Reviews act as modern-day word of mouth.
Local visibility = more trust, more footfall, more ideal clients.
4. Start Using AI (Yes, Without losing your authenticity!)
AI might sound intimidating - especially if you don’t see yourself as ‘techy.’ But I promise, it's simpler than you think.. And no, it’s not considered cheating if you use the 80% AI to 20% personalised authentic you rule of thumb. There’s every chance your competitors are already using it.
Think of AI (for example, ChatGPT) as your calm, clever assistant who never gets tired.
Here’s how to begin:
Getting started with ChatGPT
Go to chat.openai.com and create an account using your email address, a free account is just perfect.
You’ll see a chat box that says, "Send a message..."
Type in something like:
“Please give me 3 thoughtful and engaging Instagram post ideas for a reflexologist who helps stressed-out mums aged 50 plus."
“Help me write a gentle welcome email for my new yoga clients, I specialise in somatic movement. Thank you."
And watch the ideas pour in. You should then factcheck (always! AI is definitely not perfect. The personalise and change to suit your tone of voice).
AI won’t replace your voice - but it can absolutely support it.
Use it to:
Brainstorm blog topics
Repurpose one idea into multiple formats (social media reels, email, posts)
Save time on writing, so you can spend more time connecting in your business, less time online
If you’re interested in finding out more about the myriad easy ways AI can help bring ease, alignment and transformation to your business. Why not:
Start with something totally FREE and genuinely helpful:
This is your FREE stepping stone into a calmer, more confident business journey:
<<5 Steps to Begin ChatGPT in 5 Minutes - AI for total beginners laid out in one beautiful guide.
Then, if you’re looking for you can take the next step with a deeper, more transformational tool:
<< Prompt with Purpose: A Soulful AI Guide that helps you create consistent content and find more customers with ease
Ready for high-level, high-touch support?
Straight to the Top: My 1:1 bespoke consulting package, including High-Vibe Handling - because your energy is too precious for tech headaches. From setup to storytelling to posting on social, I will handle all of your online content for 6 months, beautifully and intuitively.
Not quite sure where to begin?
Take the fun, quick quiz to discover your best first step with AI: Click here
Ai for Technophobes is designed to support your transformation into the digital realm in the easiest most soul aligned way possible. From confused to confident, from invisible to in-demand, and from overwhelmed to in alignment. I very much look forward to connecting with you.
Final Words (And a Loving Challenge)
If you take one thing from this blog, let it be this:
You are not behind. You are just getting started.
Your gifts matter. Your voice is needed. And you deserve to be paid well by the right people for the transformation you offer.
Marketing is not about being louder. It’s about being clearer.
If you're ready to stop feeling overwhelmed and start sharing your work with ease, I invite you to:
👉 Download your << FREE AI Marketing Guide here >> and start taking aligned action today.
Let’s go, and let’s GROW!
With calm confidence,
Gaynor
